How Advertising Agencies Manage Creative Production With Kreatli

How Agencies Run Campaign Production From Brief to Launch

Advertising agencies operate under constant pressure. Clients expect faster turnarounds, more formats, more channels, and fewer mistakes, all while timelines and budgets continue to tighten.

Yet many agencies still rely on fragmented tool stacks that were never designed for media-heavy, deadline-driven production. Project planning lives in one tool. Reviews happen in another. Assets sit in cloud storage. Feedback arrives through email and chat. Producers and account managers spend more time coordinating work than moving it forward.

Kreatli was built to solve this problem.

As a creative production management platform, Kreatli enables advertising agencies to plan, produce, review, approve, and deliver campaigns in one unified, media-native environment, without stitching together multiple tools.

The Core Production Challenges Advertising Agencies Face

Agencies rarely struggle with creativity. They struggle with execution.

1. Disconnected workflows across teams

Account, creative, production, and post-production teams often work in separate systems. Context is lost during handoffs, and visibility disappears once work moves to the next stage.

2. Approval bottlenecks and unclear sign-offs

Client feedback arrives late or fragmented. Approval status is ambiguous, leading to rework, scope creep, and missed deadlines.

3. Version confusion under tight timelines

Multiple deliverables and revisions run in parallel. Teams lose track of what is final, what is approved, and what still needs changes.

4. Tool sprawl increases cost and fatigue

Agencies commonly use five or more tools to run a single campaign, increasing operational overhead and slowing delivery.

Kreatli addresses these issues by unifying production around assets, stages, and accountability.

How Advertising Agencies Structure Work in Kreatli

1. Campaign-based project organization

Agencies typically organize work in Kreatli by campaign or client initiative.

Each project includes:

• Client briefs and requirements

• All creative assets and versions

• Structured review and approval stages

• Clear ownership and timelines

This creates a shared source of truth for internal teams and clients alike.

2. Standardized production stages for repeatable campaigns

While creative ideas vary, production workflows repeat.

With Kreatli, agencies define reusable production stages such as:

1. Brief and strategy

2. Creative development

3. Production

4. Internal review

5. Client approval

6. Final delivery

Templates allow agencies to scale output without reinventing workflows for every campaign.

3. Media-Native Review and Client Approvals

Agencies need more than comments. They need clear approvals that protect timelines and margins.

In Kreatli:

• Feedback is left directly on videos, images, and documents

• Comments are tied to specific timestamps and versions

• Approval steps are explicit and visible

This reduces back-and-forth and eliminates uncertainty.

For a deeper explanation of why review tools alone fall short, see proofing software vs production management.

4. Managing Video and Multi-Channel Campaigns at Scale

Modern advertising campaigns generate a wide range of deliverables, including social ads, Reels, Shorts, cutdowns, and platform-specific variations.

Many agencies rely on review-only tools for video, then manage planning and delivery elsewhere. This disconnect slows production and creates blind spots.

Kreatli supports media-native review while keeping assets connected to production stages, deadlines, and ownership. For agencies evaluating review platforms, the Kreatli vs Frame.io comparison explains where review tools stop and full production orchestration begins.

5. Asset Context, Not Just Asset Storage

Agencies often confuse asset storage with asset readiness.

Kreatli does not function as a simple cloud drive. It connects assets to:

• Campaigns

• Versions

• Feedback

• Approval status

This context is essential when managing dozens of assets across multiple clients and timelines. To understand how production-focused asset systems differ from storage solutions, see MAM vs DAM: which asset system is right for creative teams.

6. Supporting Paid Media and Social Advertising

Paid social and digital advertising introduce platform-specific constraints that must be addressed early in production.

Safe zones, aspect ratios, and overlays directly impact performance and brand safety. Agencies can pair Kreatli with the safe zone checker to validate assets before launch and reduce last-minute fixes.

7. Collaborating With Clients and External Partners

Client collaboration is central to agency work, but unmanaged access creates risk.

Kreatli allows agencies to:

• Invite clients and partners at the project level

• Control access permissions

• Keep all communication tied directly to assets and stages

When campaigns are approved and ready for delivery, agencies can rely on structured workflows for sharing large files with clients without losing context or control.

Why Advertising Agencies Choose Kreatli

Compared to generic project management tools

Tools like Asana, ClickUp, or Notion handle tasks but lack media-native review, approvals, and asset context.

Compared to proofing and review tools

Platforms like Frame.io, Filestage, or Wipster excel at approvals but stop short of full campaign orchestration.

Why Kreatli works

Kreatli combines:

• Campaign planning

• Media-native review

• Structured client approvals

• Asset context

• End-to-end production visibility

All in one production management platform designed specifically for creative work.

For a broader view of what agencies should expect from modern tooling, see essential features of creative collaboration platforms.

Who Kreatli Is Best For

Kreatli is a strong fit for:

• Advertising agencies running multi-channel campaigns

• Teams coordinating internal and external contributors

• Agencies scaling output without increasing overhead

Final Thoughts

Advertising agencies succeed when creative excellence meets operational clarity.

Kreatli helps agencies replace fragmented workflows with a unified production system built around how campaigns actually move from brief to launch. By connecting assets, approvals, and timelines in one place, agencies spend less time coordinating and more time delivering results.

To learn more visit our Solutions for Advertising & Marketing Agencies.

FAQ

1. What is a production management platform for advertising agencies?

A production management platform connects planning, production, review, approvals, and delivery in one system built specifically for creative workflows.

2. How is Kreatli different from Frame.io for agencies?

Frame.io focuses on media review and approvals. Kreatli includes review but also supports production stages, asset context, and end-to-end campaign orchestration.

3. Can agencies collaborate with clients in Kreatli?

Yes. Agencies can invite clients to specific projects, control access levels, and keep feedback and approvals tied directly to assets.

4. Is Kreatli suitable for paid social and video advertising?

Yes. Kreatli supports video-heavy workflows and integrates well with social production processes, including safe zone validation.

5. Does Kreatli replace project management tools?

For creative production workflows, yes. Kreatli combines structure, assets, review, and approvals in one production management platform.