What is the Meta ads safe zone for Stories and Reels?

Keep about 14% of the top, 35% of the bottom and 6% of each side free of text and logos. On a 1080×1920 creative that is about 269 px, 672 px and 65 px.

Does the safe zone change if my ad has a disclaimer?

Yes. Meta asks you to leave the bottom 40% of the ad free when it includes disclaimers, which is 768 px on a 1920 px tall creative.

Does Ads Manager check safe zones?

Ads Manager shows a safe zone guardrail when you preview Stories and Reels placements. Checking the creative before upload avoids re-exports.

Meta Stories & Reels Ads Safe Zone Checker (2026)

For Stories and Reels placements across Facebook and Instagram, Meta recommends keeping about 14% of the top, 35% of the bottom and 6% of each side free of text and logos. If your ad carries a disclaimer, leave the bottom 40% free.

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Meta Stories & Reels Ads safe zone dimensions

Spec	Value
Canvas	1080 × 1920 px
Safe area	950 × 979 px
Top margin	269 px (14%)
Bottom margin	672 px (35%)
Left margin	65 px (6%)
Right margin	65 px (6%)

Verified Oct 16, 2026against Meta Business Help: text overlays and safe zones

Meta states the safe zone as percentages (about 14% top, 35% bottom, 6% each side); pixel values are those percentages of 1080×1920, rounded.
With disclaimers, Meta asks for the bottom 40% (768 px on 1920) to stay free.
Meta’s Ads Guide recommends uploading 1440×2560; the safe zone percentages are the same.

Changelog

2026-10-16: First published from Meta Business Help safe zone guidance.

Meta Stories & Reels Ads safe zone template: shaded areas are covered by the app interface, the green box is the safe area.

What the Meta Stories & Reels Ads interface covers

Profile icon & account name: 1080 × 269 px area starting 0 px from the top
Ad copy & call-to-action button: 1080 × 672 px area starting 1248 px from the top

Related specs and tools

All safe zone checkers

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