Picture
- No flash frames, black frames or jump cuts between shots
- Colour is consistent from shot to shot
- No dead pixels, compression blocks or banding in gradients
- Graphics and lower thirds are spelled correctly and on brand
- Logo and end card match the brand guidelines
Audio
- Dialogue is clear over music
- Loudness meets the delivery spec (e.g. platform or broadcast target)
- No clicks, pops, clipping or dropouts
- Music is licensed for every channel the video will run on
- Audio is in sync with picture from start to end
Captions
- Captions match the final audio word for word
- Timing is in sync and lines are readable at normal speed
- Speaker names and sound cues are included where needed
- Captions sit inside the safe area and do not cover key visuals
Safe zones
- Text, logos and CTAs are inside the platform safe zone for each placement
- Vertical cut-downs are checked against Reels, TikTok, Shorts and Stories overlays
- Faces and products are not covered by buttons or captions
Export specs
- Resolution and aspect ratio match the brief for each deliverable
- Frame rate matches the source (no accidental conversion)
- Codec, container and bitrate match the delivery spec
- Duration matches the agreed length
- File names follow the agreed naming convention and version number